In this Packaging & Labelling module, I designed packaging for the brand developed in the Visual Identity module. The focus of this project was the graphic/communication aspect.

 

I chose a pre-existing package/dieline which I personalised in order to better adapt to the product and concept. The packaging is an extension of the developed brand and at the same time comply with all the legal regulations in force for commercialisation. Only packaging that uses paper/cardboard with sustainability and environmental protection in mind was  allowed. I came up with a Festival Kit to be sold by Aduffing's, which includes a music festival ticket, a reusable cup and a t-shirt.